Blanking out is a common experience among every copywriter. Often referred to as writer's block, it's something we all dread, especially when there's a fast approaching deadline. But, as with every profession in the world, we have some neat tricks up our creative sleeves to fight this unwelcome guest in our minds.
The Swipe File
Without this, we are nothing. A swipe file comes to our rescue when our minds stop processing information at the most crucial moment. Our swipe file consists of catchy, modifiable headlines, interesting snippets, funny quotes, eye-catching advertisements and much more.
These little items are for our reference only and are never copied. When a mind stubbornly refuses to entertain creative thoughts and the fingers go numb, we turn to our trusty not-so-little swipe file for inspiration.
Hardcover, Heavily Bound Books – The Oxford Dictionary & Thesaurus
There's chicken soup and then there's the Oxford Dictionary & Thesaurus– in our field, these two win hands down, although soup is not entirely out of the equation. When writing becomes a chore instead of a creative outlet, the dictionary & thesaurus come to our aid with so many different words and synonyms for them, which expands our vocabulary and help us keep our writing distinctively different and unique.
Article Directories
Articles are always interesting and to combat writer's block, we turn to a few well-known article directories available online. Different subjects, hundreds of articles on each topic and plenty of information to take in give us a refreshing knowledgebase to consult. Looking at different writing styles and the same subject discussed from various angles provide constant ideas for us to experiment with.
